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BREAKING: Aaron Judge Wins Trademark Battle Over “All Rise” and “Here Comes The Judge”


Jan 10, 2026

New York Yankees superstar Aaron Judge, together with the MLB Players Association (MLBPA), secured a major legal victory this week, upholding his trademark rights to the iconic phrases “All Rise” and “Here Comes The Judge.” The U.S. Court of Appeals for the Federal Circuit rejected an attempt by a Long Island man to claim the slogans for commercial use, protecting Judge’s brand and marketability.

The dispute began with 2017 trademark applications from Michael Chisena, who claimed ownership of the phrases and a related logo for clothing. Chisena had never even watched Judge play, but filed during Judge’s breakout rookie season. Judge and the MLBPA argued that the slogans were uniquely associated with his persona and that granting rights to an unrelated individual would confuse consumers and dilute his licensing value. The court agreed, affirming Judge’s common law trademark rights.
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Legal experts note this ruling is a rare recognition that phrases organically tied to an athlete’s identity can hold enforceable legal weight even without prior federal registration. “This isn’t just about words on a shirt,” said one attorney. “Expressions born from fan culture that are unmistakably linked to a public figure’s identity are protectable.”

Judge’s victory strengthens his marketability as personal brands become major revenue streams in sports. “All Rise” and “Here Comes The Judge” are now formally tied to Judge’s image, used widely by fans, broadcasters, and merchandise makers. Court records showed strong evidence of public association, including media coverage and licensed apparel predating Chisena’s filings.

The ruling also sets a precedent for athletes and other public figures defending phrases or symbols with cultural significance. For Judge, it is more than a legal win — it secures his cultural impact and ensures that catchphrases fans associate with him are protected. The Yankees slugger’s personal brand remains firmly intact, with “All Rise” and “Here Comes The Judge” now legally safeguarded alongside his on-field accomplishments.

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