Brian Fleury, Legend OC in 49ers History, Arrives in Seahawks and Immediately Submits Plan to Cut Two Key Offensive Names – John Schneider’ Response Shocks the NFL

SEATTLE

The Seattle Seahawks understood change was inevitable when they hired Brian Fleury, the offensive mind who helped build a physical, disciplined system with the San Francisco 49ers. Few, however, expected the shift to come this quickly — or this directly.

According to multiple internal sources, within days of taking over as offensive coordinator, Fleury proposed moving on from two key offensive contributors. The reasoning extended beyond scheme and salary structure. The two players were reportedly not fully aligned with the new offensive philosophy and were no longer viewed as part of the organization’s long-term vision.

Fleury is said to be installing a system built on discipline, tempo, and physicality — one that requires complete buy-in from every position group. Early signs of resistance or hesitation toward the new structure prompted a firm internal stance.

“You can’t demand aggression without alignment,” Fleury reportedly said in a closed-door meeting. “This system requires total trust and full commitment.”

The proposal quickly reached the desk of general manager John Schneider. Rather than push back, Schneider is said to have supported the direction after a comprehensive evaluation of the situation.

“We’ve always put culture first,” Schneider stated. “If a new direction is set, everyone has to move in the same direction.”

Sources indicate the final decision was rooted not only in on-field considerations but also in long-term commitment and locker-room unity. Seattle has no interest in entering a title-defense season with internal friction.

Inside the locker room, the message has been unmistakable: discipline and alignment are non-negotiable. Some players privately acknowledged the move may feel abrupt, but they also understand that building a sustained contender leaves little room for divided vision.

The Seahawks’ offense was among the league’s most efficient last season, and Fleury has no intention of dismantling that foundation. However, he believes evolution requires accountability — and the right mindset.

Seattle has chosen culture over comfort.

And in an NFL where even minor fractures can derail repeat ambitions, the Seahawks are making it clear that no individual — regardless of status — stands above the franchise’s long-term direction.