Broncos Announce $1.2 Billion Luxury Tower Project as Denver Prepares for a Dramatic Transformation

DENVER, Colorado – The city of Denver is stepping into a bold new era after the Denver Broncos officially unveiled plans for a $1.2 billion luxury tower to be built adjacent to Empower Field at Mile High. Notably, the full $1.2 billion investment will be funded by the state of Denver in partnership with local government authorities, signaling a powerful public commitment to long-term urban development around the stadium district.

According to preliminary designs, the 70-to-75-story tower will immediately redefine the skyline surrounding the stadium. The structure will feature reflective glass architecture accented by dynamic LED lighting in the Broncos’ signature navy and burnt orange. “DENVER BRONCOS” signage and the iconic white horse logo will crown the top of the building, visible from miles away as a new landmark for the city.

The development extends far beyond a traditional luxury hotel. Plans include high-end residential units, a rooftop sky bar overlooking the stadium, a state-of-the-art conference center, and multipurpose entertainment spaces. At ground level, a redesigned fan plaza will include massive LED displays, official team retail stores, restaurants, and a “Legends Walk” honoring Broncos greats, transforming the area into a year-round destination rather than a game-day hotspot.

“This is about more than a building. This is about economic growth, civic pride, and redefining Denver’s future,” a city representative said during the announcement. The statement quickly ignited conversation across social media, with supporters praising the ambition while critics questioned the scale of public funding tied to a sports-adjacent project.

Economic analysts estimate the construction phase will generate thousands of jobs, followed by hundreds of permanent positions once the complex opens. City officials believe the tower and surrounding entertainment district will boost tourism, increase tax revenue, and catalyze broader real estate development across west downtown Denver.

Across the NFL, franchises have increasingly invested in mixed-use developments surrounding their stadiums, but Denver’s direct $1.2 billion public investment places this project among the most aggressive civic-backed initiatives in the league. The Broncos are no longer just a football team in this vision—they are the centerpiece of a larger urban evolution.

When completed, the glow of Empower Field’s lights reflecting off the tower’s glass façade will symbolize more than modern design. It will represent a city willing to reshape itself around ambition, identity, and long-term growth. Denver may soon look—and feel—entirely different.