Jaguars Owner Shahid Khan Urges NFL to Reconsider Bad Bunny’s Halftime Show — Super Bowl 2026 Faces Growing Controversy
Jacksonville, Florida – The NFL’s offseason narrative took another decisive turn this week after Shahid Khan, principal owner of the Jacksonville Jaguars, publicly called on the league to reconsider Bad Bunny’s scheduled halftime performance for Super Bowl 2026. What began as quiet concern inside ownership circles has now expanded into a broader debate about tradition, audience identity, and the future direction of the league’s biggest stage.
According to multiple league sources, Khan’s concerns intensified following reports that Bad Bunny plans to use the halftime stage to honor Puerto Rican LGBTQ+ icons, including performing in a dress as a deliberate reference to drag culture and artistic resistance. While supporters describe the concept as expressive and culturally relevant, critics within NFL circles worry the Super Bowl risks drifting away from its football-first identity.

As details of the performance circulated online, reactions across the league became increasingly polarized. For many longtime fans—particularly in traditional markets like Jacksonville—the halftime show is meant to complement the championship, not redefine it. Inside Jaguars circles, the prevailing sentiment has been consistent: the Super Bowl should unite audiences around the sport and the athletes who earned the moment.
In comments shared with league officials and later echoed publicly, Khan struck a measured but firm tone. “I respect artistic expression,” he said, “but the Super Bowl exists because of the game itself—the players, the coaches, and the fans who invest their passion all season. We have to be careful not to let anything overshadow that shared foundation.” His remarks were widely interpreted as a call for balance rather than confrontation.
Khan’s stance reportedly resonated with several owners, some of whom have voiced similar concerns behind closed doors. Sources suggest a growing group within ownership believes the NFL may be underestimating the reaction of its most loyal supporters. Social media erupted within hours, with fans split between defending creative freedom and calling for a recommitment to football tradition

The league has yet to issue a formal response, but insiders say discussions are ongoing as executives weigh reputational risk against global entertainment appeal. Altering the halftime plans could invite criticism over inclusivity, while maintaining the current course risks alienating traditional fans—a delicate balance with billions in viewership and sponsorship at stake.
With Super Bowl 2026 approaching, the halftime show has already become one of the most contentious off-field storylines of the year. Whether the NFL adjusts its vision or stands by its original decision, one thing is clear: Shahid Khan’s intervention has ensured the spotlight will shine as brightly on league leadership choices as it will on the championship itself.
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