Jaguars Reduce 2026 Ticket Prices After a Successful Season — Prioritizing Families, Fans with Disabilities, and the Duval Community
Jacksonville, Florida – After a season widely viewed as a turning point for the franchise, the Jacksonville Jaguars are not only celebrating success on the field but are also quickly turning that momentum into meaningful action within the community. Team leadership has confirmed that ticket prices will be reduced beginning with the 2026 season — a rare decision at a time when the cost of following the NFL continues to rise. The message is clear: success is only complete when it is shared with those who have stood by the team the longest.

The decision was announced just days after the season concluded and is specifically aimed at fans with disabilities, families facing financial hardship, and supporters feeling economic pressure. The Jaguars emphasized that this is not a short-term campaign, but a long-term direction to ensure EverBank Stadium remains a place “everyone can walk into.” In an NFL landscape where attending games in person is increasingly out of reach for many families, Jacksonville’s move immediately drew attention.
Owner Shad Khan personally explained the philosophy behind the decision, emphasizing community over profit. “I believe football should be for everyone. After the season our fans stood behind us, it’s time for us to give something back. Jaguars football is family, it’s community — and no one should ever be left behind,” Khan said. His words quickly spread throughout Jaguars Nation.
The timing of the announcement also carries weight. As the NFL continues to face criticism over rising ticket prices, the Jaguars are choosing a different path — using success to open doors rather than build barriers. Many longtime fans in Duval County view the move as recognition of years of patience and loyalty, having stood by the franchise through both highs and lows.
Looking ahead to 2026, the Jaguars enter the new season not only with competitive ambition, but with a clear cultural commitment. In Jacksonville, football is more than what appears on the scoreboard — it is a shared experience, a sense of belonging. And by reducing ticket prices, the Jaguars are sending a powerful message: this journey is not meant for a select few, but for the entire community to move forward together.
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