Right After Super Bowl Media Night, Jason Kelce’s Public Stance Sparked a $70 Million Fallout
February, 2026
Right after Super Bowl media night on Monday, Jason Kelce did what nobody in his circle expected: he grabbed the mic and fully backed NFL Commissioner Roger Goodell’s decision to invite the “Tití Me Preguntó” singer for halftime — no hedging, no “both sides,” just loyalty.
Within hours, that loyalty began to look expensive. Sponsors who loved Kelce’s typically neutral stance suddenly saw a brand risk, and executives who had promised long-term partnerships went silent. By sunrise, insiders were whispering a number that sounded unreal: $70 million lost.

The flashpoint wasn’t a press conference or a tweet — it was Kelce’s own podcast, where he doubled down in front of his most devoted listeners. He praised Goodell’s “vision,” dismissed the backlash as “performative,” and insisted the league should chase culture as aggressively as trophies.
That episode triggered the dominoes. The platform hosting his show reportedly flagged the segment for “policy violations” and pulled distribution. Then came the email nobody wants: immediate termination. Overnight, Kelce didn’t just lose reach — he lost the entire channel that carried his voice.
Sources close to the business side say the cancellation ignited a clause cascade: ad buys frozen, bonuses voided, and future guarantees evaporated. What had been a seven-figure monthly machine turned into a legal fight. Kelce’s team now calls it a coordinated punishment campaign.
Now the story has morphed from entertainment debate into a cautionary NFL tale: pick a side, and pay the bill. Kelce still insists he made the right call, but the damage is undeniable — one public endorsement, one podcast episode, and $70 million vanished.
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