“Sky-High Salary Demand”: 49ers’ $67 Million Star Puts San Francisco in a Tough Spot After the Best Season of His Career — And the Front Office’s Next Moves Are Signaling a Tearful Separation

After the 2025 season came to a close, the San Francisco 49ers entered the offseason facing a pivotal decision tied directly to roster construction. At the center of that dilemma is Jauan Jennings, who just delivered the best season of his career and unexpectedly became one of the hottest names on the free-agent market.

Jennings, a seventh-round pick in 2020, has spent his entire career with the 49ers but signed a modest one-year deal worth around $5 million (with incentives) heading into 2025. He quickly exceeded every expectation. During the regular season, he recorded 55 receptions for 643 yards and a career-high 9 touchdowns on 90 targets, emerging as one of the most reliable and productive wide receivers on San Francisco’s offense despite injuries to key players and inconsistent quarterback play at times.

That breakout performance significantly boosted Jennings’ market value. League sources and projections (including Spotrac and PFF) indicate he is seeking a three-year contract worth approximately $67-68 million, averaging close to $22-23 million per season — a figure that is forcing the 49ers to reassess their entire salary-cap strategy.

On paper, San Francisco has solid cap space (projections ranging from $16-47 million depending on adjustments and carryover, with some estimates up to $57 million after restructures). But the long-term picture is far more complicated. The 49ers are building their future around young core pieces and quarterback Brock Purdy, and preserving financial flexibility for the coming seasons has become a top priority for the front office.

The history of the “49ers Way” — emphasizing value, depth, and long-term sustainability — makes this decision even more delicate. In the past, San Francisco has consistently been willing to let productive players walk or restructure if the price exceeds internal valuations, especially for late-round picks who break out late. Complicating matters further, Jennings had modest production in earlier years (e.g., 77 catches for 975 yards and 6 TDs in 2024 as a step up, but 2025's TD surge was his true explosion) and only truly flourished as a primary option in recent seasons.

A source close to the 49ers described the situation with blunt honesty: “He did everything you could possibly ask for on the field, but we have to think beyond one season. When you’re maintaining a competitive roster around an established quarterback like Brock Purdy and preserving depth at skill positions, every dollar of cap space has to be weighed carefully. This isn’t about fairness — it’s about sustainability.”

Now, the 49ers face a clear crossroads: retain a productive wide receiver at a premium price, or let him walk and search for a cheaper alternative through the draft or lower-cost free agents. Jennings, meanwhile, must decide whether to stay where he revived and maximized his career or pursue maximum financial value elsewhere. Whatever the outcome, the sky-high salary demand is poised to shape San Francisco’s direction for years to come.